
Product Analyst
Sinéad MacDonald
Sinéad plays a key role in Fire’s Product team, driving innovation in payment services and seamless, API-driven automation solutions. She focuses on delivering customer value, particularly in open banking payments and API integration. Passionate about fintech innovation, she contributes to industry working groups, engaging with ecosystem participants and staying at the forefront of regulatory developments. Sinéad writes about the future of payments, API strategies, and open banking trends - her key areas of expertise.